"A fire fanned by the wind, a desert in flames.
As if bursting from the earth, Chergui, a desert wind, creates an effect that involves suction more than blowing, carrying plants, insects and twigs along in an inescapable ascent. Its full, persistent gusts crystallise shrubs, bushes and berries, which proceed to scorch, shrivel up and pay a final ransom in saps, resins and juices. Night falls on a still-smouldering memory, making way for the fragrant, ambery and candied aromas by the alchemist that is Chergui." Serge Lutens.