Free Worldwide Delivery on all orders over $15

A range of worldwide delivery options including FREE delivery on all orders over $15. Find out more >

All Your Beauty Favourites 1000s of products, 100s of brands

With over 20,000 products from more than 500 top beauty and fragrance brands, you can find all your favourites in just one place. Find out more >

Free Samples make your selection at checkout
Try something new for free. Choose complimentary samples at checkout.
Official Retailer 100% genuine products

We work directly with leading beauty brands to bring you the best products, services and offers available.

Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h - Intense Black

Maybelline New York

Only $11.59

In Stock

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h is designed to give an intense black line. The long-lasting gel formula means up to 24 hour hold. Easy to apply with the brush which is included.

A favourite of Vogue's Beauty Director, Kathleen Baird-Murray:

“My problem with eyeliner has always been that approximately five minutes after careful application my eyelids appear to have “eaten” it, or else – worse – it has run south to join the shadows under my eyes. This one stays in place long after it’s applied, so it’s a winner.”

You can create different looks and intensities with Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h.

- Oil-free formula holds highly concentrated pigments in a clear gel base.
- Smudge-proof and waterproof for 24 hours.
- Most intense line for lasting drama.
- Safe for sensitive eyes and ophthalmologist-tested.
- Contact lens safe.

79 Customer Reviews

+ +
Excellent 19/09/15

Amazing eyeliner! Lasts all day with no smudging and the brush it comes with is quite good for the price :)

+ +
Excellent 16/06/15

I love this! I was unsure about buying it, but no need it's great.

Good 04/06/15

Works well.

Show More Reviews

Good 20/05/15

Delivered quickly

Good 18/05/15

Excellent, great prices, great offers, quick delivery

+ +
Excellent 09/05/15

Love this fine tight line blends out well easy to use for first gel liner

+ +
Excellent 03/05/15

Always good service and quick delivery

Good 28/04/15

Not easy to apply but great once you can

+ +
Excellent 23/02/15

Works really well to create a nice black line that stays on all day.

Good 13/02/15

I really like this brush! You can get good precise lines and it does stay better than others i have used before that will often crack or look almost blue. Thing is it takes agesssss to dry and often i have found if i want to do thick ish lines half an hour later it has left a line on the top of my eye lid, best if u want to do every day make up not big and dramatic nights out look.

+ +
Excellent 08/02/15

The packaging was a little excessive for the few products I ordered but they were taken care of as a glass nailpollish was wrapped in bubble wrap. I was however, really pleased with the service overall.

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad