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Urban Decay Eyeshadow Primer Potion Anti-Ageing 11ml

Urban Decay 4.5 19 Customer Reviews

Only $28.80

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Product Information

Meet your new best friend (with benefits). Get 24 hours of vibrant, crease-free shadow and minimise the appearance of fine lines in 8 weeks.

This formula not only locks shadow in place to give you vibrant, crease-free colour that lasts all day; Urban Decay Eyeshadow Primer Potion Anti-Ageing also measurably improves the signs of ageing over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimises the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.

This high-tech formula contains optical blurring pigments that diffuse light to blur flaws, along with advanced anti-ageing ingredients that help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay’s original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the skin. Like the other formulas, the tube has a needle-nose tip for a precise, controlled application every time.

Directions: Smooth on just a touch of Urban Decay Eyeshadow Primer Potion Anti-Ageing, and then lay down colour while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant colour with less shadow. And you’ll look just-applied all day!

Ingredients: Isododecane, Talc, Mica, Cyclopentasiloxane, Trimethylsiloxysilicate, Oryza Sativa (Rice) Lipids, Triethylhexanoin, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, Alaria Esculenta Extract, PEG-10 Rapeseed Sterol, Palmitoyl Oligopeptide. <+/- (May Contain/Peut contenir) : CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)>.

19 Customer Reviews

Poor 22/03/15

I bought this so the eye shadow didn't end up wrinkled in my eye lid, but it did. Perhaps I didn't apply it correctly?

Excellent 28/01/15

Excellent primer, eyeshadow stays put for hours

Excellent 21/12/14

Works a treat

Excellent 19/12/14

Fantastic product, a very little goes a long way. Urban Decay say to apply eye shadow straight to the primed eyelid, but I find it better to let it sit for awhile. Anyway it makes eye shadow stay true colour wise and your eye shadow does not crease.

Excellent 13/12/14

I use this product daily

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Good 30/11/14

Excellent packaging ensures that powders do not crumble.

Good 05/11/14


Excellent 31/10/14

Great base for eye shadow, which stays put all day. Haven't been using for long enough to comment on the anti-ageing properties.

Poor 26/10/14

I don't like it at all, I actually think it enhances the wrinkles around my eyes, I bought it as I was buying my urban decay liquid eyeliner which I love and came across some great reviews for this product- very disappointed !

Excellent 19/10/14

I haven't used it yet but reviews are good, so I'm hopeful!

Excellent 05/10/14

Excellent product and speedy delivery. Very satisfactory

Excellent 27/09/14

Item arrived promptly and packaging was excellent!

Excellent 12/09/14

Love Urban Decay products, great quality and more importantly, do what they claim!

Excellent 30/07/14

amazing product love it :)

Excellent 18/07/14

Smooths the skin around an older eyelid, however have not been using it for long enough to judge skin care claims

Good 09/06/14

Gives eyeshadow good staying power. Haven't given it enough time to judge the anti aging effects yet.

Excellent 09/05/14

Good product

Excellent 04/05/14

Feelunique is an EXCELLENT company but the delivery service (Hermes) is a nightmare. I won't order again with feelunique until they use a better shipping company.

Excellent 12/04/14

My new favourite

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