L.I.L.Y. is inspired by Stella's memories of childhood and the estate in the countryside where she grew up.
"It comes from my dad's nickname for my mum: "Linda I love you". The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it's delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It's a woodland flower and I wanted to capture the roots and the earthy side of it.” - Stella McCartney.
The composition includes unusual notes of truffle on top, made from natural extracts, lily of the valley in the heart and of oak moss at the base, which represents the sexy and sinister contrast to the flower in the heart.
The bottle design is Art Deco style and it is a mixture of light and darkness, feminine and masculine. Crystal part of the bottle reminds of the old English vases, while the metal frame represents a modern and masculine edge.
Top notes: Black Truffle and Black Pepper.
Heart notes: Lily of the Valley, Pink Pepper and White Musk.
Base notes: Oak Moss and Patchouli.