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Rimmel Wake Me Up Foundation 30ml

Rimmel 5.0 35 Customer Reviews

from $12.86

  • Select your shade:
Select your shade:
  • In Stock True Nude $14.47
  • In Stock True Ivory $14.47
  • In Stock Natural Beige $14.47
  • In Stock Ivory $12.86
  • In Stock Soft Beige $12.86
  • In Stock Classic Beige $12.86
  • In Stock Light Porcelain $12.86

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Product Information

Winner of the Best Budget Foundation at the Cosmopolitan Awards 2012.


Finally. Your new beauty partner that keeps up with your fast-paced lifestyle.
Introducing new Wake Me Up Foundation from Rimmel London. Rimmel’s first liquid foundation that instantly reawakens skin with a healthy, radiant glow.
It’s time to wake up – the light, smooth texture glides on easily to give a 100% pore-less and flawless complexion. Spoil yourself with SPF 15 sun protection and illuminating radiance pearls for a natural glow. A peptide formulation helps increase your skin’s elasticity and a vitamin moisturizing complex also leaves you looking healthy and fresh. Your skin will bounce back to life – even if your body is thinking otherwise.
No longer do you have to face fatigue in the mirror. Immediately eliminates visible signs of tiredness so skin looks rejuvenated. Also minimising signs of premature ageing. Wake Me Up works just as hard as you – staying put for up to 10 hours and giving you a natural, medium to full coverage. So even if you’ve had a few hours sleep, you can look radiant and younger.
Let last night’s late bedtime be a secret. Discover beauty sleep in a bottle, with Rimmel Wake Me Up Foundation.

35 Customer Reviews

I LOVE this foundation. Actually prefer it over my Dior Forever :-)

Mia, Norway

This smells soo good! Love the foundation.

Victoria, Norway

It's very good product.I like it very much.I have oily and sensitive skin.

Irada, Azerbaijan

Show All Reviews

I'm really impressed with this foundation, it's so soft and easy to apply, you don't need to spend much time doing the make up routine in the morning. About the coverage, I think it's the best for a natural look without being too heavy and it lasts almost all day. My skin is a little bit oily and I don't have any problems. The price is great for all it does, so I totally recomend it!

Mariana Portela, Spain

I LOVE THIS FOUNDATION! It gives a light coverage when using your fingers and a nice medium coverage when using a brush. It's a very buildable foundation and never seems to turn cakey! Some people may want to use a concealer as its not "high" coverage, but for people with great skin it would be just fine on its own. It gives off a dewy finish, I use the rimmel stay matte powder and it lasts me about 6 hours before I have to touch up again. (I have combo skin) I have already repurchased this and I just love it!

Cara, Ireland

This foundation really does wake me up! If you have chosen the right colored foundation for your skin then it's virtually invisible but gives a nice coverage and the circles under my eyes are gone after applying this.

Gwenno, Wales

I love this foundation, I have the shade ivory and its a perfect match! It gives a great build-able coverage without looking cakey.

Rosanna, uk

I love this foundation, it's great coverage but is not too heavy/cakey and has a lovely healthy looking finish. It's super easy to apply and smells so nice too!! Great value for money, I would definitely recommend to a friend!

Katie, England

I just love this foundation, it is light and gives natural look, perfect shade for me - soft beige, nice texture and smells great...i am very glad to find so incredible coverage for so good price. i Love illuminating look and on my sensitive skin looks skin so healthy. I would like to test also concealer Wake me up. Love it and recommend it!

Mojca, Slovenia

This is the best foundation ever! Great price and amazing quality! Lasts all day long!

Julia, Brasil

Love this foundation! It's perfect for my everyday look and also pretty long-lasting.

Daniela, Switzerland

This is a really good product and a great value for money. Leaves the skin looking natural as it's not a full coverage foundation, perfect for school!

Ana, sweden

I've got shade Ivory, witch is quite pink-toned. It has a great finish and brightens my complexions. However, It's got A LOT of shimmer, so it can make me look like a disco ball if I'm not careful and apply a good powder afterwards.

analice, Brasil

I have this foundation in Soft Beige Shade n200. Very soft texture, gives a medium coverage, great quality. Amazing product to try.

Polina, Italy

One of my favorite foundations! I will have to buy a second shade for summer! Natural, glowy finish without feeling sticky or wet. It feels light, yet gives me a solid medium coverage. Love It ! 5 out of 5 stars.

Milena, Brazil

This foundation is amazing!! It has a beautiful sheen to it.. really great for the summer

Brenda, Malta

Really great product. It adds a good shimmer without being tacky. It has about medium coverage so you might want to use concealer on your high coverage days. I wouldn't necessarily recommend this product for those with oily skin as it does make your skin 'glow' so with oily skin it could be too much.

Rebekah, USA

I love this product because it has fabulous coverage, doesn't leave streaks, a great value foundation for the selling price, my go to foundation on a daily basis

Sarah, Malta, MT

This is the best foundation I have ever used, it lasts all day and doesn't ever look cakey. It has a light weight consistency and naturally dewy finish yet still conceals my many imperfections. It's a breeze to apply as it it buffs into my skin like a dream. Ivory (100) is the perfect colour match for my pale skin as it never oxides unlike many other drugstore foundations. I can see myself buying this product again and again for many years to come. Couldn't recommend it more, buy it now!

Lily, Scotland

I love this foundation!! It leaves my skin so soft with a natural glow. I have the shade ivory and it is perfect for my pale skin. I would recommend to everyone!!

Charlee Fransham, España

First foundation that actually matches my skin color! matte and fresh , it lasts forever I had it for three months , and I wear foundation every day, I have oily/dry skin and it's just perfect it covers up everything and still looks natural. My favorite for now

Lilyan, Portugal

Such an affordable foundation but is absolutely amazing, love the coverage and the glow it gives. My favourite foundation ever!!!

Aleena, England

It is just perfect on my skin! It applies so evenly so quick and easily. It looks radiant, lasts all day and theres no need for concealer or any other products! Its gives fab coverage and looks natural. Wouldn't recommend any other foundation that i have used, so highly!

Hayley, United Kingdom

I have really complicated skin to work with - dehydrated and oily. So I have really big problems when I have to use make up. Luckily, my skin isn't so sensitive, so that's a plus. Anyway, this was an incredible foundation, super easy to blend and smells delicious. I'll purchase it again for sure!
(I use it with the Wake Me Up concealer)

Andrea, Spain

I love this foundation - it has really good coverage without being too heavy, so looks natural while still covering up blemishes. It is also really easy to apply and lasts a long time. Definitely recommend!

Lucy, UK

I wear this foundation every day. It makes my skin look glowing, however not shiny. It does contain tiny particles of shimmer, you can't really see them unless you look super close though.
Overall a really great foundation!

Olivia, United Kingdom

This is by far my favourite foundation, I love things that are glittery and this has the most beautiful shimmer to it. It goes perfectly with the wake me up instant radiant shimmer touch which is also a favorite in my make up bag.

Rebecca Holehouse, UK

I love This foundation because it hás great value for the low price. It gives a beautiful glow to the skin without being shimmery. Love it!

Inês Gato, Portugal

My favorite foundation! amazing value for money, looks gorgeous on the skin. It has luxury quality for such a cheap product! love it!

Elise, N Ireland

Skin looks smoother, and truly awaken! Doesn't cover all the imperfections though. Great value for money anyway.

Veronica, Norway

Best foundation I have ever owned. I have tried numerous foundations and brands but this one is by far the best, it has beautiful coverage and isn't thick, so your face doesn't feel caked and layered. It is soft on the skin and stays in place, also a perfect colour match. Would recommend to everyone!

Emma Joy, England

I originally tried this product and hated it however I've since realised I had a shade that was slightly too pink for my skin. Now I have this foundation in "soft beige" and it's my dream foundation! Makes my skin glowy, matte and slightly dewy in the desired places. Perfect for my oily/combination skin!

Sophie, UK

A cheap foundation with the most amazing texture! My skin looks fabulous and radiant. And smell so good. I'm completely in love for this product.

Fernanda, Brazil

I love this foundation! It's really buildable if you want a higher coverage without leaving your face looking caked in makeup. It's got a really lovely dewy texture which makes you look really healthy and glowing without looking too oily, and I think it's suitable for all skin types too. I've got very olive toned skin and I'd say I'm combination/oily, and I just wear maybe a little bit of powder on my chin and forehead and I'm good to go! 10/10!

Olivia, UK

Wonderful! After seeing so many reviews, finally I have ordered one for myself. I picked the shade of classic which is absolutely fantastic! The texture is so smooth to spread over your skin(whole face) just with one pump. Not much, not less. Also,the scent is so good, very light, not heavy. You barely feel it after using it. Plus the price is very well. I couldn't help recommending this magic bottle of glass! Thank you feelunique!

Alina, Shanghai of China

THIS FOUNDATION IS AMAZING!!! It blends really well and has buildable coverage. It gives you a gorgeous dewy finish, covers blemishes and is so affordable!. I would definitely recommend it!

Charlie, .

I really enjoyed this foundation. Very lightweight and natural looking and gave me a very glowing appearance.

Libby, NZ

I really love this foundation! It make the skin look flawless with an healthy and radiant glow. It is perfect for all skin types, and it really makes you look more awake. The smell is also really nice!

Madelen, Norway

MAGIC! After seeing so many reviews of this foundation, I finally have ordered one for myself and I have to admit that this cute bottle really does what it says. Wonderful,amazing, any other words could reflect my mood?! OMG,the smooth texture which is very easy to spread over the face with just one pump, not less, not much. The shade classic beige is such classic and fits on my skin, not too orange or dark. A light grow with natural coverage whist you thought there is not any "foundation" on your face. Yes,I feel my skin is awakened! Plus,the scent is good!! Super recommended!

Yuanyuan, Shanghai,China

I am so happy to have bought it for a cheap price, you get a fantastic product. Thanks feelunique!!


très beau fond de teint un fini glowy pour un teint lumineux et frais!ne fait pas brillé!couvrance légère a moyenne qui laisse un coté naturel!je le conseil sans problème+++++

Samm, France

In the morning this really helps!

Giulia, Italy

Absolutely love this! I love everything about it - easy to apply, great coverage, feels great and it even smells gorgeous! cannot fault it, amazing value for money as well, so why buy anything else?

Kate, England

I love this product so much, creamy consistency and the coverage is great, evens out skin tone! Makes you look healthy and fresh for the day ahead. Amazing quality for the price!

Lauren, England

This foundation has fast become an all time favourite and competes highly against more expensive brands. It leaves a glowy finish without making you appear shiny or glittery. I would say this will work for most skin types apart from very oily but I have suffered from dry skin for many years and it works perfectly for me and doesn't sit and leave dry patches on my face. It leaves a lovely medium coverage which covers any redness.
10/10 perfect and a bargain

Lisa rogers, United Kingdom

I recently just bought this foundation. Its super light and you can hardly feel your wearing it at all. It comes in a range shades, and is really cheap. I love it, its gives a great finish, a beautiful glow, and gives a great coverage.

Chloe Barker, United Kingdom

This foundation is raved about for a reason! It applies and blends into the skin so easily and you can build up the coverage depending on how much you want without it looking cakey. I have used this since it was launched last year and still love it so much! It's great value for money and leaves such a gorgeous long lasting dewy finish. My skin in photos always looks flawless when I use this too!

Jessica, England


Hulya, Istanbul

This would defiantly have to be my favourite foundation, it has a dewy finish but is still suitable for oily skin. It also has a nice scent and a pump for controlled amount! :)

Brianna, New Zealand

It covers absolutely everything and lights in a way that makes my face look less tired, but firmer and even younger. I've never been so pleased with a base!

Soraya, Brazil

This foundation TRULY has an anti-fatigue effect and TRULY gives a healthy glow, which does not feel too much on my oily skin. It has very buildable coverage and smells really fresh, making it my current favourite go-to foundation in the morning!

Alison, Malta

This foundation is so cheap, yet the best one i've ever used! It gives such a beautiful, natural dewy finish, I LOVE it!

Briony, Staffordshire

I LOVE THIS PRODUCT!!!!! I never really used to wear foundation before as it made me look so orange and cakey, but this product dosen't!! It feels so soft and makes your skin just glow! I definitely recommend this product!!

Emoke Nagy, Bristol

LOVE LOVE LOVE THIS! Feels light and not cakey or orange at all!

Nicola, Scotland

This foundation is AMAZING!! It goes on really well and the ivory shade matches my skin perfectly!

Olivia, Australia

After seeing many positive reviews on this product I decided to try it in shade ivory.

This foundation is absolutely amazing. The coverage is not too heavy meaning you do not look like you have caked on loads of foundation but are still able to cover any blemishes on your skin and create an even skin tone. It also does not leave you looking orange but instead gives your skin a healthy and natural glow as it has tiny shimmers in that allow your skin to catch and reflect the light. The foundation is also slightly scented and smells amazing! The staying power is brilliant meaning you can wear this foundation for a whole day without having to reapply even without wearing primer! I completely agree with the anti-fatigue effect that this product uses as every time I wear this foundation (pretty much every day) my skin feels and looks awake and rejuvenated. I also find this foundation extremely moisturising which is amazing for my dry skin. I brought this foundation over two months ago and still have half the bottle left as when using a foundation brush you only need 1 pump for your whole face.

Overall this foundation is amazing. I will definitely be repurchasing and have already recommended to many friends who all love it.

Georgina, Birmingham

(Classic beige) Nice coverage and the smell is like roses. Thank you so much always.

Mari, Japan

LOVE this foundation. It leaves your skin with a healthy, radiant glow. Has good coverage and the smell is amazing!

Catarina, Portugal

This foundation is perfect! It gives you an amazing glow which makes you look more awake. The coverage is really good and stays on for the day, I use it along with a primer. LOVE IT!

Rachael, Bolton

I'm loving this foundation. The colour is perfect for my skin tone, my pores are less apparent, gives me a natural glow and add the right ammount of moisture. I will return to buy for sure...

Fabiana, Brazil

This product is just amazing! I bought it because it was recommended by a friend and I love the way it feels on my face - very light and tender. It also smells AMAZING, which is a big deal for me. Totally worth the price! You won't regret the purchase not for a second!

Fahrie, Bulgaria

I love this product! I've been using it for a couple of months and it's so good! You get quite a lot in the bottle so it's lasting me a while. The coverage is really great too. It's slightly scented too, smelling really nice! I've reccomended this to my friends, they have also bought it! Will definitely be repurchasing this again!

Sarah, Lincolnshire

I've always found that highstreet foundations are too orange for my skin tone. I always chose the lightest shade and it still was too orange.
So I bought the Rimmel Wake Me Up Foundation hoping it would be different this time. And it was! It's not orange on my skin tone, it doens't break me out, it stays on quite good (even during a night full of dancing) and it gives good coverage.
It is slighty scented which I love, because it doesn't smell bad. I like the scent quite a bit.
I think you would need around 1,5 pumps for your whole face, so it'll last for a while.
All in all I can only say good things about this fondation and I'm very glad I bought it.

Hannah, Möglingen

For a while I used a different foundation, it was fine but its never really been right for my skin (it was just within my price range!). Now a few weeks ago it started clumping together on my skin so i thought I'd try something new. I've never really used 'name brand' foundation but I have to say I will be from now on. WOW does not explain it, this foundation is amazing, my face has always been oily and this controls it well and my skin is left looking awakened. I LOVE it, would definitely recommend to anyone!

Lauren, Lancashire