Reveal natural fullness while infusing hair with moisture and protecting colour from fading. Enhanced with advanced volumising technology and pure natural ingredients, Pureology's innovative formulas work together to add volume, body, and flexible bounce while the ZeroSulfate® shampoo and AntiFadeComplex® maximise colour retention.

Contains natural derivatives:
- Multi-weight proteins of soy, oat & wheat
- Strengthen and repair hair from within

Contains organic botanicals:
- Lavender, Papaya & Lemon Grass
- Deliver natural conditioning and provide soft, natural body

Pureology’s AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments, compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect colour.

ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.

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