*Discount code excludes Stila, Gatineau, ghd, Ole Henriksen, Lily Lolo & Moroccanoil products.

Offer ends midnight (GMT) Monday 2nd February 2015.

Code SALEONSALE10 can be used on sale items but cannot be used with any other offer. Only one promotional code can be used at a time.

Free Worldwide Delivery on all orders over $15
All Your Beauty Favourites 1000s of products, 100s of brands
Official Retailer 100% genuine products
Exclusive Advice tips from leading beauty experts

Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h - Intense Black

Maybelline New York 4.9 67 Customer Reviews

Only $10.52

In Stock

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h is designed to give an intense black line. The long-lasting gel formula means up to 24 hour hold. Easy to apply with the brush which is included.

A favourite of Vogue's Beauty Director, Kathleen Baird-Murray:

“My problem with eyeliner has always been that approximately five minutes after careful application my eyelids appear to have “eaten” it, or else – worse – it has run south to join the shadows under my eyes. This one stays in place long after it’s applied, so it’s a winner.”

You can create different looks and intensities with Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h.

- Oil-free formula holds highly concentrated pigments in a clear gel base.
- Smudge-proof and waterproof for 24 hours.
- Most intense line for lasting drama.
- Safe for sensitive eyes and ophthalmologist-tested.
- Contact lens safe.

67 Customer Reviews

Good 11/12/14

Looks good - christmas present not given as ye

Good 25/10/14


Excellent 22/10/14

Easy to use and lasts all day!

Excellent 15/07/14

Really easy to use and good quality!

Excellent 08/07/14

Really easy to apply and lasts really well.

Show More Reviews

Excellent 15/05/14

Fast efficient service. Fabulous website.

Excellent 15/04/14

Love this product

Excellent 15/04/14

Creamy and easy to apply. Deep black colour that does not fade. Preferred to use my own brush over the one that came with the product.

Excellent 31/03/14

Perfect, nice and easy to apply

Excellent 21/03/14

A really easy to use gel eyeliner. Would be perfect for someone who would like to experiment with a gel but doesnt want to pay high end prices. Comes with a brush which is a small size making it super easy to keep control. Gel eyeliner lasts so much longer than a liquid. Love the packaging, comes in a lovely little glass pot which is super full so you definitely wont run out in a hurry & a little goes a long way!

Poor 02/03/14

Sorry I bought this. Not easy to apply smudges, runs hard to remove.

Good 01/03/14

easy to use

Excellent 25/02/14

fab product Great price stays on as said i would Recommend

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad