L'Eau Neuve was created in the spring of 1968, when an entire generation was rebelling against France’s bourgeois conventions. This mass of energetic youth wanted nothing to do with "ladies' perfumes", fuelling a new trend for "Eaux Fraîches", a new twist on traditional eau de cologne. These fragrances were more concentrated than previous colognes and had a stronger essence added by discreet, crisp, and vibrant accords, giving them an elegant, lasting impact. These Eau embodied the rediscovery of natural ingredients, particularly the Mediterranean ingredients that made up the foundation of Italian and French perfumeries in the 18th century. These new Eau Fraîches were a part of what was referred to as the 'new naturality'.
Top notes: Lemon, orange, lavender and bergamot. Middle notes: Thyme, clary sage, coriander and marjoram. Base notes: Patchouli, cedar wood, sandalwood and oak moss.