I have been using this product morning and night for the last week.Lyndsey, Wales
It does not give a deep tan, more of a subtitle healthy glow. I am using it in preparation for my holiday and have found my skin feels instantly hydrated. My skin tone appears to be improving not sure about firming. It has a strong smell which reminds me more of sun protection lotion than the nasty smell of fake tan, I like the smell however those who are put off by highly fragranced lotions may find it too much.
I am overall happy with it but would have liked more of a tan after a week of using product.