Contains a maximum level of violet dye load to ensure maximum toning and neutralizing.
Tones hair colour immediately following any highlighting or blonding services.
Maximizes the life of toning services on cool blonde or gray hair.
Brightens highlighted/high-lift blonde or gray hair that has faded or yellowed due to oxidation.
I bought this shampoo as I was sick of my ash blonde highlights going brassy and yellow a few weeks after colouring. At first I was a little scared to use this as it is bright purple and as I started using it, the water turned purple too! I was very nervous in case I ended up with a purple rinse like an old lady. When I dried my hair, I was very pleased to see that rather than having purple hair, my blonde highlights were back to their ashy tones and made my hair look as though it had only just been coloured. Several people at work even asked me if I had been to the hairdressers - I would strongly recommend this shampoo to blondes!
Ótimo xampú, deixa as cores vivas e as luzes muito destacadas, melhor xampu para cabelos loiros!
I have used this shampoo for 4 years now, its simply the best! I use it once a week to keep my blonde hair cold, and not yellow. I have tried a few other lilac shampoos, but no other brand can compare to Joico on this :)
I decided to let my hair go "natural" after fighting the grey for years. I love it! I love this shampoo as well. It makes my natural hair look shiny and glossy. The texture of my hair has improved too. I won't be without this stuff!
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