Violet shampoo that cleanses and maintains the hue of cool blonde, highlighted, bleached or grey hair.
Neutralises unwanted yellow or brassy tones with a high level of violet dye.
Joico Color Endure Violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.
Apply Joico Color Endure Violet Sulfate-Free Shampoo to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Joico Color Endure Violet Conditioner.
Use 2-3 times a week alternating with Color Endure Shampoo.