Joico Color Endure Violet Sulfate-Free Shampoo 300ml

Joico

Only $18.11

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Product Information

Violet shampoo that cleanses and maintains the hue of cool blonde, highlighted, bleached or grey hair.

Neutralises unwanted yellow or brassy tones with a high level of violet dye.

Joico Color Endure Violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

pH 4.5-5.5.

Directions:
Apply Joico Color Endure Violet Sulfate-Free Shampoo to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Joico Color Endure Violet Conditioner.

Use 2-3 times a week alternating with Color Endure Shampoo.
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It reduces brassy tones within five minutes. Simply described as it does what it says on the tube, effectively. I have tried all the alternative brands.
Best on the market!!

Katherine, UK