Rooted in NYC with more than 100 years of beauty expertise, Elizabeth Arden Beautiful Color Eye Shadows were developed in shades that are trend driven and in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting colour with luxurious skin care benefits. Vitamin enriched. Oil-Free.
Over the years, the most consistent requests Elizabeth Arden have heard from women seeking new eye shadows were that the colours be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Elizabeth Arden Beautiful Color Eye Shadows deliver all this and more by combining long-wearing colour with long-term skin care benefits.
The crease-free formula also helps improve the appearance of signs of ageing while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator.
- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colours glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother and more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance.
Beautiful new compact:
Elizabeth Arden Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look.
*US home consumer test among 110 women over 2 weeks.
The buildable shades provide strong colour saturation and outstanding wear. The smooth texture of the luxurious new formula is crease-proof, allowing for a multi-finish application that smoothes, brightens and lifts the look of eyes.
Now creating fresh, brighter looking eyes is easy. Just smooth a shimmery neutral shadow over your lids with your fingers. Dab a sheer silver or pearly white shadow on the inner corners. Finish by contouring the crease of your eye with a deeper shade to accentuate the look.
Elizabeth Arden Beautiful Color Eye Shadows offer skincare benefits that address both immediate and long term concerns. They help improve signs of ageing in the eye area while protecting skin from future environmental skin stressors.
- Advanced Pigment Technology: Each colour pigment particle is coated with a blend of silky silicone, Retinyl Linoleate and antioxidants to create exceptional colour saturation and luxurious, cushion-like texture. Eye shadow lays a veil of colour on top of the eye lid without settling into lines and creases.
- Retinyl Linoleate: Elizabeth Arden’s patented Vitamin A derivative. Clinically proven to help minimise the look of fine lines and wrinkles, and support your skin’s own natural collagen production.
- Antioxidants, Vitamins C & E: Help neutralise free radicals, greatly reducing their destructive power on skin cells in the delicate eye area.