DuWop branch out from their breakthrough hit Private Red with the creation of Private Plum. This unique, colour changing lipstick morphs into each woman’s personal private plum shade.
DuWop Private Plum Self Adjusting Lipstick will adapt to each person’s distinctive chemistry and adjust accordingly, providing the perfect hue for their colouring. This ultra silky hydrating lipstick goes on smooth and the rich pigment leaves behind a trace of stain.
DuWop Private Plum Self Adjusting Lipstick's proprietary formula includes a blend of three naturally derived pigments - annatto, hibiscus, and henna - and the technology behind the classic "mood lipsticks" of the seventies to provide a vibrant shade that adapts to suit each individual’s colouring. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip colour lightweight and emollient.
DuWop do not use animal testing on any of their products.