15% Off Everything* Including Sale Items - Use Code 15EVERYTHING. Shop Now
Offer ends midnight BST Thursday 2nd July 2015.
All sale products are lower than £GBP prices on the website within the preceding 28 days. 
Price reductions shown against UK RRP or normal UK high street prices where RRP is not applicable. Shipping restrictions apply. Available while stocks last. Cannot be used in conjunction with any other offer.
Free Worldwide Delivery on all orders over $20
We offer a range of worldwide delivery options including FREE delivery on all orders over $15.
All Your Beauty Favourites 1000s of products, 100s of brands
With 1000s of products from 100s of top beauty and fragrance brands, you can find all your favourites in just one place.
Free Samples make your selection at checkout
Try something new for free. Choose complimentary samples at checkout.
Official Retailer 100% genuine products
To guarantee the delivery of genuine products and bring you the best exclusive gifts and offers.


DIOR 5.0 24 Customer Reviews

Only $39.45

In Stock

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

A stroke of genius from backstage at the fashion shows, this unprecedented mascara base combines powerful lash treatment benefits with the enhancing effect of mascara. This is the first DIOR serum base with a full lash-boosting effect that works both instantly and day after day.

Instantly, the unique DIORSHOW MAXIMISER formula works like an incredible replumping coat to thicken the lashes. Lashes are immediately curled, thickened, lengthened and ideally prepared to magnify the effect of the mascara and maximise its hold.

Proven results: Visibly longer lashes and up to two times more volume.*

- Day after day, its lash-enhancing formula, which contains Lash MaximizerTM, an exclusive active ingredient and hyaluronic acid, revitalises the lashes.
Proven results: Eyelashes appear naturally longer, thicker and stronger.**

Directions for use: “Eternally beautiful eyes”: for a make-up result that is ever more spectacular, DIORSHOW MAXIMISER Lash Plumping Serum may be used as a serum base underneath your mascara and/or as an intensive night-time lash treatment mask.

*Ex vivo instrumental test after application of DIORSHOW MAXIMISER and then DIORSHOW EXTASE or DIORSHOW ICONIC mascaras.
**In vitro test on Lash MaximizerTM.


24 Customer Reviews

Good 24/05/15

First time i've used this and so far so good.

Excellent 15/05/15

Always an excellent company to deal with, great service, arrived quickly

Good 24/03/15

So far...they lengthen lashes but I can't see any difference when it's washed off

Good 15/03/15

Very good

Good 15/01/15


Show More Reviews

Good 13/01/15

it does instantly enhance and extend my lashes, and can hold the mascara all day long without smudging. as to a long term effect, need more time to see.

Excellent 22/12/14


Good 31/10/14


Excellent 23/10/14

Fab as ever

Excellent 18/09/14

Every one should use this. Does what it says. Also mascara stays in place, no bits or smudges even on hot days. Used it in Cyprus. Brill.

Excellent 08/09/14

Seems to really help lashes

Excellent 26/08/14

really makes a difference used before mascara -long, thick lashes with no clumping, & keeps mascara in place even in warm weather.

Excellent 14/08/14

Have tried many lash enhancers and serums, this product does not cause any redness or soreness od the eyes and works for me.

Excellent 11/06/14

I only use it as a base to my normal mascara, but it does noticably lengthen my lashes more then my mascara alone could acheive! Love it and will definatly be ordering again.

Good 07/03/14

Still trying this product but so far I am very impressed. definitely gives length to your eyelashes, give it a go girls.

Excellent 27/01/14

Fantastic service and good prices!

Excellent 31/12/13

For someone with sparse eyelashes this has really made a difference.

Good 04/09/13

Very good service. Would highly recommend.

Excellent 14/05/13

very quick and efficient

Excellent 22/02/13

Excellent product. The reviews were correct about the difference it makes to eyelashes. Delighted with this product.

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad