+ Free Gift Color Wow Root Cover Up - Light Brown Hair 3.1g
  • Color Wow Root Cover Up - Light Brown Hair 3.1g
  • Allure Best of Beauty Winner 2013
  • CEW Beauty Insiders' Choice FINALIST 2013
  • Harper's Bazaar Beauty Hot 100 2013

Color Wow One Minute Transformation Styling Cream Complimentary Deluxe Sample 30ml

Receive a complimentary Color Wow One Minute Transformation Styling Cream 30ml deluxe sample with every Color Wow purchase.

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Color Wow Root Cover Up - Light Brown Hair 3.1g

Color Wow 4.8 22 Customer Reviews

Only $49.88

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Product Information

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life.

- With the ease of a photo retouch tool, all shades seamlessly cover grey roots.
- The blonde shade even covers dark re-growth in lightened/highlighted; never before has dark re-growth been 'lightened' without peroxide.
- Pigments adhere to hair without being sticky or oily and without dulling.
- Dramatically extends the time between coloring and highlighting.
- Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours.
- Does not contain any waxes or dyes.
- Water-resistant; lasts from shampoo to shampoo.
- Available in six shades including platinum, blonde, light brown, medium brown, dark brown and black.
- Yields 60 applications.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customise your Cover Up application. Start with a small amount of powder and apply to roots/re-growth, starting at the scalp and working out. Add more powder if necessary and repeat until roots disappear. Remember, powder will stick to hair, but powder won’t stick to powder, so don’t over-apply. Then apply to temples and any other grey hair as needed.

Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861).

22 Customer Reviews

Excellent 14/04/14

The best product I have tried for touching up routes

Excellent 11/04/14

This product is amazing. I even had to show my friends at a dinner party by doing only half my hairline and you can really tell the difference, everybody was amazed. I'm surprised it works so well as it just looks like an eyeshadow which you brush on your hair but it definately works and you can just put more on if you have more grey to hide.This is perfect to delay your haircolour for a couple of weeks and is just an extra make up step. It does come off on your fingers slightly but only if you touch your hair straight after application but it doesn't come off on pillows or clothes.

Excellent 08/04/14

Love it, do not know what we did before it was invented.

Good 07/04/14

Worked well

Good 30/03/14

It is easy to use and helps me delaying the visit to the hairdresser's

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Excellent 26/03/14

Product does what it says on the tin.

Excellent 24/03/14

Does exactly what it says, very pleased with this product.

Good 18/03/14

Didn't cover up as well as I expected. Covers grey but not roots.

Excellent 08/03/14

I had heard a lot of good things about this product and I haven't been disappointed.

Good 03/03/14

It works well to cover roots.

Good 03/03/14

Easy to apply and disguised my grey roots. My hair is a golden blonde colour and I thought the Blonde shade of Color Wow Root Cover Up would have been too light so I went for the Light Brown. A dark blonde shade would have suited me better.

Poor 02/03/14

Not sure about this product. I don't actually colour my hair at the moment and don't have roots to cover but I do have quite a few grey hairs in my fringe so thought I'd try it. On applying I get quite a bit on my forehead but it does wipe off easily. It doesn't completely get rid of the grey but I think it probably tones it down a bit. Maybe it works better for root regrowth on top of your head? I will keep trying it but I don't think I would spend the money and buy it again.

Excellent 24/02/14

Found this to be the best root touch-up product for me. Makes my hair colour last longer and I don't have the grey stripes any more.

Excellent 13/02/14

Fantastic was better than l imagine it would be, will definitely be using this product again

Excellent 07/02/14

Excellent product so glad I saw the critique about the product in the press.

Excellent 05/02/14

This product is new to me but already I am pleased with it

Good 27/01/14

good but a little darker than I expected

Excellent 25/01/14

Very pleased , easy to use and effective, natural looking coverage of grey regrowth.

Good 19/01/14

It's ok for a quick touch up, if you are going out for the evening & need to hide a little bit of grey root, doesn't last any longer.

Excellent 17/12/13

does exactly what it says on the box!!!!!

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