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Color Wow Root Cover Up - Light Brown 2.1g

Color Wow

Sale Price $33.06

High Street Price: $41.33

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Product Information

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life.

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

- No More Roots!! With the ease of a photo retouch tool, all shades seamlessly cover grey roots.
- The blonde shade even covers dark re-growth in lightened/highlighted hair; never before has dark re-growth been 'lightened' without peroxide.
- Pigments adhere to hair without being sticky or oily and without dulling.
- Dramatically extends the time between coloring and highlighting.
- Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours.
- Does not contain any waxes or dyes.
- Water-resistant; lasts from shampoo to shampoo.

Directions: Color Wow recommend using the smaller end of the brush for precision.

Apply Color Wow Root Cover Up - Light Brown to dry/styled hair.

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and colour looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Note: Let it set for a minute and then you can brush. If you put too much on…just blow off with a hair dryer or use the wide end of brush to dust off.

Ingredients: Synthetic Fluorphlogopite, Mica, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc, Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch, ctenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

14 Customer Reviews

+ +
Excellent 21/06/15

Does what it's says and covers unsightly roots

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Excellent 18/05/15

This is my second order - it works well to cover grey before the next colouring session.

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Excellent 17/04/15

I have used this product for quite a while and would not want to be without it now

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Excellent 08/03/15

Wow!!!!! This product is great. I read all the feedback before opting for the light brown shade and it is perfect. I have auburn hair and have white roots between colours, eeek, but they were covered completely with the powder. Yes the product is smaller than you anticipate but I'm sure it will last a long time as I don't need to use it every day. Once it's on it stays on!!! I applied it a couple of days before I washed my hair and it didn't seem to fade and came off easily with shampoo. I agree with other reviews that you should opt for a lighter shade as the powder is darker than it looks, and hopefully you won't be disappointed. I will definitely be using his product again.

Good 20/02/15

not used this before but it is rather good, have been unable to get to my hairdressers and this has helped disguise the grey roots

+ +
Excellent 16/02/15

Really boust your confidence

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Excellent 11/12/14

have used before

Good 02/12/14

Very small amount if product for the price but it works well

Good 13/10/14

Only tested it but seems to be doing a good job! Easy to use and it disappears blending into my hair in seconds. The only thing I would say is that is more of a medium brown than a light brown. As it is on my roots I can work with it, but I will not be able to replicate my light brown highlights with this.

+ +
Excellent 22/09/14

Great coverage of grey hair. Much better and easier to use than the Jo Wood equivalent sold in M & S

Good 21/09/14

Items arrived as agreed and beautifully packaged

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