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+ Free Gift Color Wow Root Cover Up - Dark Brown Hair 3.1g
  • Color Wow Root Cover Up - Dark Brown Hair 3.1g
  • Allure Best of Beauty Winner 2013
  • CEW Beauty Insiders' Choice FINALIST 2013
  • Harper's Bazaar Beauty Hot 100 2013

Color Wow One Minute Transformation Styling Cream Complimentary Deluxe Sample 30ml

Receive a complimentary Color Wow One Minute Transformation Styling Cream 30ml deluxe sample with every Color Wow purchase.

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Color Wow Root Cover Up - Dark Brown Hair 3.1g

Color Wow 4.8 19 Customer Reviews

Only $49.88

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Product Information

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life.

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

- No More Roots!! With the ease of a photo retouch tool, all shades seamlessly cover grey roots.
- The blonde shade even covers dark re-growth in lightened/highlighted hair; never before has dark re-growth been 'lightened' without peroxide.
- Pigments adhere to hair without being sticky or oily and without dulling.
- Dramatically extends the time between coloring and highlighting.
- Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours.
- Does not contain any waxes or dyes.
- Water-resistant; lasts from shampoo to shampoo.

Color Wow recommend using the smaller end of the brush for precision.

Apply Color Wow Root Cover Up - Dark Brown Hair to dry/styled hair.

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and colour looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Mica, Talc, Zinc Stearate, Pentaerythrityl Tetraisostearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Synthetic Fluorphlogopite, Zea Mays Starch, Aluminum Starch, Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides).

19 Customer Reviews

Excellent 26/07/14

I first saw this product demonstrated on a television show and decided to buy one.

Color Wow really does work I was amazed with the results. I will be buying the product again. I have also recommended it to friends. ps. I also received a free gift.

Good 17/07/14

A great product which serves my needs perfectly. First try was excellent, second attempt not as good. Think I need to practise my application skills! I'm sure I'll use this product quite a lot in the future

Excellent 17/07/14


Good 11/07/14

The product is as expected - I'm happy with the results.

Good 23/06/14

A good coverage as listed

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Excellent 22/06/14

Very easy to use and covers all my grey roots - great product!

Good 21/06/14

Used to darken greying temples. Works okay but difficult to use alongside other styling products.

Excellent 19/06/14

Excellent product I have also sent my daughter some as it works well, although if you accidentally scratch your head it gets into fingernails, but a small price to pay for no grey roots. It also works on eyebrows fabulous stuff.

Good 20/05/14

Didn't think this was going to work initially but if you slowly add several light layers with the smaller brush I found it definitely helped me through a week where my roots were beginning to show before getting to the hairdresser for another semi-permanent!

Excellent 13/05/14

Great company, very quick delivery

Poor 28/04/14

Not as good as I thought it would be.

Good 28/04/14

Great alternative to cover frey

Excellent 21/04/14

Wonderful product, blends really well and looks really natural.

Excellent 16/04/14

So impressed I can't tell you!!! Xx

Excellent 27/03/14

Good quality

Excellent 25/02/14

Fantastic. Very impressed

Excellent 04/02/14

Product of the century. No more loss of confidence in my appearance between hairdresser trips

Good 23/12/13

only used once. so far so good.

Good 22/12/13

pricey and over elaborate case for mirror/brush

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