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+ Free Gift Color Wow Root Cover Up - Dark Brown Hair 3.1g
  • Color Wow Root Cover Up - Dark Brown Hair 3.1g
  • Allure Best of Beauty Winner 2013
  • CEW Beauty Insiders' Choice FINALIST 2013
  • Harper's Bazaar Beauty Hot 100 2013

Color Wow One Minute Transformation Styling Cream Complimentary Deluxe Sample 30ml

Receive a complimentary Color Wow One Minute Transformation Styling Cream 30ml deluxe sample with every Color Wow purchase.

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Color Wow Root Cover Up - Dark Brown Hair 3.1g

Color Wow 4.7 18 Customer Reviews

Only $49.88

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Product Information

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life.

- With the ease of a photo retouch tool, all shades seamlessly cover grey roots.
- The blonde shade even covers dark re-growth in lightened/highlighted; never before has dark re-growth been 'lightened' without peroxide.
- Pigments adhere to hair without being sticky or oily and without dulling.
- Dramatically extends the time between coloring and highlighting.
- Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours.
- Does not contain any waxes or dyes.
- Water-resistant; lasts from shampoo to shampoo.
- Available in six shades including platinum, blonde, light brown, medium brown, dark brown and black.
- Yields 60 applications.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customise your Cover Up application. Start with a small amount of powder and apply to roots/re-growth, starting at the scalp and working out. Add more powder if necessary and repeat until roots disappear. Remember, powder will stick to hair, but powder won’t stick to powder, so don’t over-apply. Then apply to temples and any other grey hair as needed.

Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861).

18 Customer Reviews

Good 17/07/14

A great product which serves my needs perfectly. First try was excellent, second attempt not as good. Think I need to practise my application skills! I'm sure I'll use this product quite a lot in the future

Excellent 17/07/14


Good 11/07/14

The product is as expected - I'm happy with the results.

Good 23/06/14

A good coverage as listed

Excellent 22/06/14

Very easy to use and covers all my grey roots - great product!

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Good 21/06/14

Used to darken greying temples. Works okay but difficult to use alongside other styling products.

Excellent 19/06/14

Excellent product I have also sent my daughter some as it works well, although if you accidentally scratch your head it gets into fingernails, but a small price to pay for no grey roots. It also works on eyebrows fabulous stuff.

Good 20/05/14

Didn't think this was going to work initially but if you slowly add several light layers with the smaller brush I found it definitely helped me through a week where my roots were beginning to show before getting to the hairdresser for another semi-permanent!

Excellent 13/05/14

Great company, very quick delivery

Poor 28/04/14

Not as good as I thought it would be.

Good 28/04/14

Great alternative to cover frey

Excellent 21/04/14

Wonderful product, blends really well and looks really natural.

Excellent 16/04/14

So impressed I can't tell you!!! Xx

Excellent 27/03/14

Good quality

Excellent 25/02/14

Fantastic. Very impressed

Excellent 04/02/14

Product of the century. No more loss of confidence in my appearance between hairdresser trips

Good 23/12/13

only used once. so far so good.

Good 22/12/13

pricey and over elaborate case for mirror/brush

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