I am 43 and have quite dry skin which has recently began to feel quite rough. Over the years I have tried many different brands of moisturiser - from cheap to expensive - and this is the only lotion that makes my skin feel soft to the touch. It is well named because it does what it says on the bottle! From the first time I used it I could not stop touching my face! I couldnt believe the softness. And it stays soft all day, which is also important. I advise anyone who is struggling with dry skin to give it a try. You won't be sorry!

Sandra, Liverpool