Offer ends midnight GMT Monday 2nd March 2015.

*Discount codes exclude the following brands; ghd, Morocannoil, Stila, Gatineau, Ole Henriksen & Lily Lolo.

Cannot be used in conjunction with any other promotion, including our Unique Member's Club. 

Free Worldwide Delivery on all orders over $15
All Your Beauty Favourites 1000s of products, 100s of brands
Official Retailer 100% genuine products
Exclusive Advice tips from leading beauty experts
+ Free Gift Benefit They're Real! Push-Up Liner 1.4g
  • Benefit They're Real! Push-Up Liner 1.4g

Benefit Dream Screen SPF 45 Complimentary Deluxe Sample 6ml

Purchase any two or more Benefit products, one to be Roller Lash, and receive a complimentary Dream Screen SPF 45 deluxe sample.

More Info...

Benefit They're Real! Push-Up Liner 1.4g

Benefit 4.3 64 Customer Reviews

Only $28.68

In Stock

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Lash-Hugging Gel Liner Pen.

Benefit They're Real! Push-Up Liner is the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

Remove Benefit They're Real! Liner with They're Real! Remover.

Results:
- 91% said it was long-wearing*
- 81% said it was waterproof*
- 88% said it hugged the lashline*
- 84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks.

AccuFlex™ Tip:
- Soft, custom angled tip draws an easy line.
- Flat, wide guard gently pushes lashes aside to get close to lashline.
- Wide base for stable application.

Please note that Benefit is available to customers in the United Kingdom and Ireland only.
Directions:
- Twist base once to "push up" gel liner to tip*.
- Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.

*For first-time use, remove and discard tip protector. Activate Benefit They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

64 Customer Reviews

+
Good 21/02/15

Love it

++
Excellent 20/02/15

great

-
Poor 03/02/15

Looked a lot easier to use than it is. Very difficult to remove. Not worth the money in my opinion.won't be buying again.

--
Bad 14/12/14

Wasn't working when I received it have emailed for a replacement very disappointed as ordered for Xmas party's

++
Excellent 09/12/14

Love this product for its lasting properties and ease of application.

Show More Reviews

++
Excellent 05/12/14

Really high quality product

+
Good 01/12/14

Love it as it's really long wearing and easy to use. However it's a pain to get off !

+
Good 30/11/14

The black is very black which is great but it's very easy to apply the product

+
Good 01/11/14

A bit difficult to use at first but then really easy. So much easier than usual pot gel liners

++
Excellent 24/10/14

Lovely product , you have be used to putting on this product and have a steady hand, other than that lasts all day and well worth the price tag!

++
Excellent 24/10/14

Best eyeliner ever.

+
Good 22/10/14

I have only used once and found it quite difficult to get a good line, but i think its because i am not use to it....so need to give it another try!

++
Excellent 20/10/14

Brilliant, innovative product. Absolutely amazing staying power. Tricky to get a handle on but once you do...wow!!

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad