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+ Free Gift Benefit They're Real! Push-Up Liner 1.4g
  • Benefit They're Real! Push-Up Liner 1.4g

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Benefit They're Real! Push-Up Liner 1.4g

Benefit 4.1 27 Customer Reviews

Only $32.38

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Product Information

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Lash-Hugging Gel Liner Pen.

Benefit They're Real! Push-Up Liner is the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

Remove Benefit They're Real! Liner with They're Real! Remover.

- 91% said it was long-wearing*
- 81% said it was waterproof*
- 88% said it hugged the lashline*
- 84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks.

AccuFlex™ Tip:
- Soft, custom angled tip draws an easy line.
- Flat, wide guard gently pushes lashes aside to get close to lashline.
- Wide base for stable application.

Please note that Benefit is available to customers in the UK, Ireland, Denmark, Iceland, Finland, Norway and Sweden only.

- Twist base once to "push up" gel liner to tip*.
- Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.

*For first-time use, remove and discard tip protector. Activate Benefit They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

27 Customer Reviews

Excellent 24/07/14

I'm a novice eyeliner user but I found this product did exactly what it claims to do, easy to use even for me

Good 23/07/14

Doesn't come off with my usual eye makeup remover and I can't use any other so leaves a residue for a day or two. (I don't wear it every day). Doesn't come off with soap and water either!!!

Bad 22/07/14

doesn't seem to spread very well. have got nearly all benefit products and have been disappointed with this one.

Excellent 20/07/14

So easy to use, I'm new to eyeliner and used for a party, it went through many different stresses and it still hadn't budged at the end of the night amazing

Poor 17/07/14

I was very disappointed with this eye liner after trying others I was expecting an easy application basically this is no different from others I have tried.

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Excellent 17/07/14

very good

Excellent 17/07/14

Fool proof flicks. Does not budge but removes easily and gently with cleanser. Easy peasy..

Excellent 17/07/14

Very easy to apply

Bad 16/07/14


Poor 16/07/14

I'm not impressed which is a shame as I love Benefit!

I have found the formula really drying and by the end of the day the liner has either smudged or flaked off. Such a shame.

Excellent 16/07/14

Huge benefit fan!

Excellent 15/07/14

My new favourite eye liner! It doesn't smudge (not yet checked if waterproof) and it's much easier to apply than a liquid eyeliner.

Bad 14/07/14

The liner was not great in terms of hugging lashes. But I wasn't that surprised as they all claim to be but aren't. The really really appalling thing about this product was that it was virtually impossible to remove it without having purchased the special remover. I didn't and used a good quality make up remover, cleanser, toner all to no avail. Eventually I just scrubbed and lost eyelashes and got very sore eyes.

Excellent 14/07/14

Love this!! Nice dark and easy to use.

Excellent 13/07/14

Wasn't sure whether I should get this item due to all the negative/mixed reviews. I've always used Lancome liner, but was fed up on uneven lines. This product is fantastic. Yes, it does take practice but it goes on smoothly and evenly. It doesn't clump like some people have complained. It's long lasting and matt black. I'll be sticking with this liner for a long time!

Good 13/07/14

struggling with the eyeliner a little, think it will take some practice, and the gel is clogging a bit but have only used twice so it may need a bit of use to get the gel flowing properly

Good 12/07/14

Quite pricey, but a good quality product. The liner stays on all day and doesn't rub off. I still struggle to use it, but that's a personal issue rather than the product's. A nice pay day treat :)

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