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Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014
Beauty TIP Newby Hands

My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 411 Customer Reviews

Only $32.37

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Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the UK, Ireland, Denmark, Iceland, Finland, Norway and Sweden only.

Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

411 Customer Reviews

Poor 24/09/14

I was really excited to try this mascara after all of the good reviews I've read, but it keeps coming off on my brow bone. Very disappointing.

Excellent 24/09/14

Must have product, 1 of my stranded on an island 3!

Excellent 21/09/14

always buy this for my daughter so I know it is a good product

Excellent 11/09/14

Does exactly what it says on the box!!

Excellent 10/09/14

The product does what it says on the "tin". A bit more expensive than I usually pay but will buy again

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Good 10/09/14

Not better than the Rimmel waterproof I have used for ages

Excellent 08/09/14

My lashes look twice as long!!

Excellent 06/09/14


Good 30/08/14

Looks good

Poor 25/08/14

Wand is too short for my liking and brush is very wirey. Didn't work for me. Prefer Mac zoom mascara !

Poor 24/08/14


Excellent 21/08/14

OMG its amazing - shame there isnt a waterproof version

Excellent 18/08/14

Great - I love it!

Excellent 15/08/14


Good 14/08/14

Already seems a bit gloopy but only time will tell!

Good 14/08/14

Does what it says on the tin, but doesn't last very long.....

Excellent 13/08/14

I love this product The brush is superb

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