Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.
The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.
The end result... luxurious, silky lashes that won't smudge, clump or dry out.
Double the REAL! Wear They're Real! Push-Up Liner
and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.
Remove with They're Real! Remover.
- Sunday Times Style Awards 2015 Winner: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!
They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.
Please note that Benefit is available to customers in the United Kingdom and Ireland only.
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.