High-Summer Beauty Hit - 15% Off Site Wide with code JULYSUN >
i

*Discount offer ends midnight (BST) Thursday 31st July 2014. Use code JULYSUN at checkout.

Excludes Stila, Gatineau, ghd, Ole Henriksen, Lily Lolo & Moroccanoil products.

Cannot be used in conjunction with any other discount code or offer including our Unique Member’s Club.

+ Free Gift Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014

Benefit Luggage Tag - Free Gift

Receive a free Benefit Luggage Tag when you purchase any two or more Benefit products.

More Info...
Beauty TIP Newby Hands

My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 377 Customer Reviews

Only $34.13

In Stock

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the UK, Ireland, Denmark, Iceland, Finland, Norway and Sweden only.

Directions:
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

377 Customer Reviews

-
Poor 29/07/14

Had this product before and liked it but feel they must have changed it as it's smears and smudges easily and does not cleanse easily. Don't like it anymore!

++
Excellent 28/07/14

The best mascara there is!

++
Excellent 28/07/14

Love this product

++
Excellent 27/07/14

Separates & covers lashes without clumping with just a single coat

++
Excellent 27/07/14

Amazing mascara

Show More Reviews

++
Excellent 26/07/14

excellent products

++
Excellent 19/07/14

Great

++
Excellent 18/07/14

Think its one of the best.

++
Excellent 17/07/14

Best mascara I've ever used

++
Excellent 16/07/14

Great quality mascara with immediate results from first stroke

++
Excellent 16/07/14

Amazing!

+
Good 15/07/14

Very good better than most brands! Can clump when applying many layers

++
Excellent 13/07/14

makes eyelashes really really dark. Application takes a little getting used to

++
Excellent 12/07/14

Super mascara and lives up to the hype. Lengthens lashes without causing clumping.

++
Excellent 11/07/14

Amazing quality, have purchased before and will purchase again. The only downside is last time I remember it was used up quite quickly, but not amazingly so!

++
Excellent 11/07/14

Haven't used it yet!

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad