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+ Free Gift Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014
  • Sunday Times Style Awards 2015 - Nominated Product

Benefit The POREfessional PRO Balm Primer Complimentary Sample 3ml

Purchase any two or more Benefit products, one to be Hoola Bronzer Powder, and receive a complimentary The POREfessional PRO Balm Primer sample.

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My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 561 Customer Reviews

Only $30.23

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Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

Sunday Times Style Awards 2015 Nominee: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the United Kingdom and Ireland only.
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

561 Customer Reviews

Good 25/04/15

great mascara. Definitely makes my lashes look longer/thicker than other mascaras.

Excellent 22/04/15

This product was a gift for my mum and she loves the mascara for the way it makes her lashes look longer and thicker.

Excellent 18/04/15

The best mascara. EVER.,

Good 17/04/15

This mascara isn't perfect BUT I haven't found one that beats it yet! It lasts ages and really adds definition, volume and length. It's very black. The end of the brush is really handy for getting those inner and outer lashes. The only "negative" is that when you first use it, a lot of product comes out, which is hard to stop, so you really have to gently layer it on, otherwise I find it cakes on and can clump your lashes together. Otherwise, it's typical Benefit - great quality, lovely presentation and added bonus - not tested on animals!

Excellent 17/04/15

Fabulous mascara I have long lashes naturally. But this really thinkens them and makes my eyes really pop I'm always asked if they are my own. So I guess
It does what it says on the tin :)

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Excellent 16/04/15

Brilliant Mascara, best I have used.

Excellent 15/04/15


Good 15/04/15

Better than most high street products doesn't smudge or dry out.

Excellent 15/04/15

I love this mascara!

Excellent 14/04/15

Best mascara iv found yet

Excellent 12/04/15

Prohankyou.duct is excellent. T

Excellent 09/04/15

This is the best mascara I have found so far and I've been looking for a very long time.

Poor 05/04/15

Wouldn't buy this product again, not worth the money. I am always buying mascara and was told this make was really good, however I found it clogging and the end result very disappointing. Much cheaper brands have been better than this sadly.

Excellent 24/03/15

Best mascara I have used. Only problem is it takes ages to get it all off properly. But doesn't smudge or run easily, and makes your lashes look amazing

Excellent 23/03/15

Very good - I have used it before. Since I have started using Benefit, i'm not using any other make-up brand anymore.

Poor 23/03/15

disappointing - I was expecting more from this product. will not purchase again.

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