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+ Free Gift Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014

Sachajuan Volume Powder 75ml - Free Gift

Receive a free Sachajuan Volume Powder 75ml when you spend £35.00 or more on anything at Shipping restrictions apply.

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Benefit Dream Screen SPF 45 Complimentary Deluxe Sample 6ml

Purchase any two or more Benefit products, one to be Roller Lash, and receive a complimentary Dream Screen SPF 45 deluxe sample.

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Beauty TIP Newby Hands

My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 528 Customer Reviews

Only $30.23

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Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the United Kingdom and Ireland only.
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

528 Customer Reviews

Excellent 28/02/15

The BEST mascara I have ever had!! Love everything about it. Only tiny little issue is it's hard to remove once on

Excellent 24/02/15

Always asked R my lashes real

Excellent 23/02/15

Arrived on time,very happy with purchase.

Good 23/02/15

Pretty good, but I'm still on the hunt for the BEST mascara in the world.

Excellent 23/02/15

Best mascara I've used for ages

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Excellent 22/02/15


Excellent 21/02/15

Its my favourite...cant live without it!!

Excellent 21/02/15

By far the best mascara

Good 18/02/15

I do love this mascara, it makes my lashes look super long, and doesn't end up under my eyes throughout the day, a good eye make-up remover takes it off a treat.

Excellent 13/02/15

You need a good make up remover to get it off though.

Excellent 08/02/15

My favourite mascara ever. Gives so much length and volume whilst still separating the lashes. Stays on all day but removes easily with makeup wipes etc.

Excellent 02/02/15

Have used before and cannot fault it.

Good 01/02/15

Love this mascara - I haven't used it before, but I am very pleased with the results

Excellent 31/01/15

Best mascara I've ever used.. So easy to do and then the eye lashes stay all day they don't loose height!

Excellent 28/01/15

Best mascara on the market!

Excellent 26/01/15

The best mascara I've ever used!

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