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+ Free Gift Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014

Benefit Luggage Tag - Free Gift

Receive a free Benefit Luggage Tag when you purchase any two or more Benefit products.

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Beauty TIP Newby Hands

My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 368 Customer Reviews

Only $34.13

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Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the UK, Ireland, Denmark, Iceland, Finland, Norway and Sweden only.

Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

368 Customer Reviews

Excellent 19/07/14


Excellent 18/07/14

Think its one of the best.

Excellent 17/07/14

Best mascara I've ever used

Excellent 16/07/14

Great quality mascara with immediate results from first stroke

Excellent 16/07/14


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Good 15/07/14

Very good better than most brands! Can clump when applying many layers

Excellent 13/07/14

makes eyelashes really really dark. Application takes a little getting used to

Excellent 12/07/14

Super mascara and lives up to the hype. Lengthens lashes without causing clumping.

Excellent 11/07/14

Amazing quality, have purchased before and will purchase again. The only downside is last time I remember it was used up quite quickly, but not amazingly so!

Excellent 11/07/14

Haven't used it yet!

Excellent 11/07/14

Fabulous mascara

Excellent 04/07/14


Excellent 04/07/14

Very happy with this product

Excellent 30/06/14

Fantastic mascara. I wouldn't buy anything else.

Excellent 30/06/14

Great mascara good for even stubby lashes

Good 30/06/14

Great mascara, but not sure if it's worth the price. Glad I got some money off it.

Excellent 29/06/14


Poor 27/06/14

Not as good as anticipated. Usually buy Loreal or Lancôme occasionally. Benefit doesn't lift the lashes and needs several coats to get desired result. My daughter of 44 years wasn't thrilled with it either, sorry.

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