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Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014
  • Sunday Times Style Awards 2015 - Nominated Product
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My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 546 Customer Reviews

Only $29.25

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Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

Sunday Times Style Awards 2015 Nominee: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the United Kingdom and Ireland only.
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

546 Customer Reviews

Excellent 24/03/15

Best mascara I have used. Only problem is it takes ages to get it all off properly. But doesn't smudge or run easily, and makes your lashes look amazing

Excellent 23/03/15

Very good - I have used it before. Since I have started using Benefit, i'm not using any other make-up brand anymore.

Poor 23/03/15

disappointing - I was expecting more from this product. will not purchase again.

Excellent 21/03/15

Love it. The brush is fantastic, separating and covering all the lashes.

Excellent 20/03/15

Excellent mascara separates and lengthens lashes. Applies too much at first but after a couple of uses the brush seems to take just enough.

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Good 20/03/15

It's a really lovely mascara and makes lashes logo and black but for the price can't see a huge difference from my loreal one

Excellent 18/03/15

I love Benefit, They're Real. I was looking for it for a good price, it was very well discounted with the code I was given.
I also LOVED the packaging it came it, you sure do know how to protect makeup in the post!

Excellent 18/03/15

All I wanted and more!

Excellent 12/03/15

look amazing

Excellent 09/03/15

The best mascara I have ever used!

Excellent 09/03/15

Great mascara!

Excellent 08/03/15


Good 04/03/15

Not crazy about the masakra is ok

Excellent 04/03/15

Really good

Excellent 28/02/15

The BEST mascara I have ever had!! Love everything about it. Only tiny little issue is it's hard to remove once on

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