Free Worldwide Delivery on all orders over $15
All Your Beauty Favourites 1000s of products, 100s of brands
Free Samples make your selection at checkout
Exclusive Advice tips from leading beauty experts
Benefit They're Real! Beyond Mascara 8.5g
  • Benefit They're Real! Beyond Mascara 8.5g
  • CEW Beauty Insiders' Choice Winner 2013
  • Sunday Times Style Award 2014
Beauty TIP Newby Hands

My secret weapon for thicker, longer, gorgeous lashes.

Benefit They're Real! Beyond Mascara 8.5g

Benefit 4.8 429 Customer Reviews

Only $32.37

This product is out of stock

Please enter your email address below and we will contact you when it comes back in stock.

Product Information

Click here to add all three Benefit They're Real products to your Shopping Bag now!

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! This jet-black mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.

The end result... luxurious, silky lashes that won't smudge, clump or dry out.

Beauty tip:
Double the REAL! Wear They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.

Remove with They're Real! Remover.

- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013!

They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.

Please note that Benefit is available to customers in the UK, Ireland, Denmark, Iceland, Finland, Norway and Sweden only.

Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

429 Customer Reviews

Excellent 22/10/14

Amazing! the best mascara I have ever used.

Excellent 21/10/14


Excellent 20/10/14

Love it it really works!!

Excellent 20/10/14


Excellent 19/10/14

This is by far the best mascara I have bought! It makes my pathetic eyelashes pop! I am hooked now

Show More Reviews

Poor 18/10/14

Tried this for a change and because of all the good reviews. Made my eyelashes look like spider legs. No volume to this mascara. Have reverted to my usual brand.

Excellent 15/10/14


Excellent 13/10/14

Love this product

Excellent 11/10/14

outstanding product

Good 03/10/14

Great effect !

Excellent 02/10/14

Been using it for years

Excellent 29/09/14

This mascara is the best I've tried yet and Ive tried plenty over the years! I loved YSL Shocking mascara but even though it gave great length and volume, the mascara became clumpy after a couple of weeks. I read all the reviews for this one after seeing the hype and it really lives up to expectations. It really makes your lashes long and thick looking and does not clump over time! Can wear it with one coat for a light natural effect or for evening, a couple of coats will give you a real wow factor! I love it and will continue to use!

Excellent 29/09/14

i love this mascara. I was fed up of buying mascaras that didn't do much and dried up quickly. Took and chance and tried this and am on my second one now. I would definitely recommend.

Poor 24/09/14

I was really excited to try this mascara after all of the good reviews I've read, but it keeps coming off on my brow bone. Very disappointing.

Excellent 24/09/14

Must have product, 1 of my stranded on an island 3!

Show All Reviews

Ratings Guide Read about our product rating system

++  Excellent
+  Good
-  Poor
--  Bad