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We talked to Rodial's founder & owner Maria Hatzistefanis about beauty secrets, Angelina Joile & the beauty product she couldn't live without.

Rodial is known for its extraordinary ingredients, how do you come up with
the concepts for these intriguingly different products?

I think it's important to look at what I would
like to use in my own beauty routine. If I see a
gap in the market for something, I use this as a
starting point when
developing new products. Once I have the
initial concept it's all about choosing a catchy,
tongue-in-cheek name to maintain the brand image.

Do you have to travel a lot when
sourcing these ingredients?

(We're imagining some very glamorous locations!)
I love to visit labs & manufacturers to source
the best ingredients, for example dragon's
blood contains an ingredient found in a tree
in the Amazon. It's important to
look around to find the best possible
ingredients for great results.

What's the secret to creating a 'cult' product?

It's all about finding a gap in the market and
predicting what consumers are looking for. Our products
stand the test of time because they really work and
I think that's key when creating a beauty range.

How did you feel when you heard Angelina Jolie
was a fan of the Dragon's Blood range?

I was beyond excited, it's always great to hear when celebs are
using our products, especially someone as fabulous as Angelina!

What's your 'must-have' product from your range and why?

At the moment its bb venom skin tint as it instantly wakes up
my skin & gives me a really natural glow which lasts all day.

Which beauty product could you not live without?

I couldn't live without glamtox cleanser - it's THE best cleanser
out there & leaves my skin feeling so nourished -
I use this daily and get so many compliments on my skin.

What's your personal beauty mantra?

Beauty from the inside out. You need to look after
yourself in order to look and feel at your most beautiful.

Rodial has an amazing celebrity fan-base, is there anyone not yet
on the list that you think needs to be touched with the Rodial effect?

We have so many celeb fans, it's hard to choose but
I would love J.Lo to use Rodial, I just think she is so fierce!

Finally, can you give us a sneak preview
on what's coming next for Rodial?

We have some really exciting projects in the
pipeline but these are top secret for now!