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More about Rimmel
Established in 1834 and nearly two centuries old, Rimmel is still cutting edge. 

What is truly astonishing is that a brand with so much past can still be very much of the present – but Rimmel, has a tradition of breaking all the rules. Founded in London, Rimmel has kept its finger on the pulse of the most eclectic of capitals, and taken inspiration from the city’s unique street style to create a brand of beauty that’s quite different from anything to emerge from Milan, Paris or New York.

Beauty made in London is witty, edgy and streetwise. It’s about setting trends, not following them. It’s about experimentation and self-expression. In a word, it’s about having fun. And Rimmel’s affordable range of colourful, contemporary, high-quality products is designed to enable real women to do just that. Why have one identity when you can have as many as you like? 

Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression.

Rimmel Wonder'Full Wake Me Up Mascara

Rimmel Wonder’Full Wake Me Up Mascara has a precision brush with soft, lash-hugging fibres that smoothly wrap each and every lash with defined, clump free volume.

Sarah Rose Edwards


Rimmel is well-known for its myriad of fun, accessible colour for eyes and lips, but we also rely on the much praised foundations and powders for flawless skin.