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Redken have more than 40 years experience in haircare. After discovering that hair is made predominantly from protein, Redken developed formulas using protein technology which conditions hair internally.
Redken's nutritious ranges cater for both men and women, targeting the needs of every hair type. The deep penetrating formulas can transform even the driest and most damaged hair, leaving it feeling replenished and manageable.
“Braids are a runway staple, but so often they slip or don’t hold well. Braid Aid 03 fixes that… now there’s no excuse for not being able to do a braid!” – Guido Palau, Global Creative Director - Redken.