NUXE was taken over in the early 1990s by Aliza Jabès, a young entrepreneur with a passion for aromatherapy and phytotherapy. Under her guidance, NUXE quickly became a cult brand, establishing itself as a key player in the cosmetics market.
Today, NUXE is a true success story - which it owes to its natural-origin cosmetics, born of the inestimable power of plants. NUXE combines a constantly innovative approach to natural products (27 patents) along with the incomparable luxury of soft, sensual textures.
Each NUXE product draws its inspiration at the very heart of phytotherapy and aromatherapy, blending the best of the pharmacopeia and medicinal traditions. Each NUXE product is unique in dermo-cosmetic and delivers exceptional pleasure to the user.