Maybelline New York evolved from a small family business established in 1915 to becoming the number one cosmetic brand in the world in 2002. Over the years, Maybelline New York have produced well-known, popular make-up products that are easy to use.
Officially becoming Maybelline New York in 2004, the brand aquired a new attitude - resulting in cutting-edge cosmetics inspired by New York City and making the brand what it is today. Choose from volumising mascaras to cult matt mousse foundations to complete your look.
In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid. And the rest, as they say, is history!