First Aid Beauty (AKA FAB) was launched by Lilli Gordon In 2009. Lilli felt that beauty products were all suffering from compromises - they would feel amazing but gave poor results; they would smell incredible but would react badly with sensitive skin - and the one that did work felt too much like medicine. Lilli created First Aid Beauty to provide skin care products that were both highly effective and luxurious, as well as being suitable for all beauty and skincare challenges.
First Aid Beauty like to keep it simple. Their stylish packaging says exactly what the products do, and the products do what they say. By keeping their packaging uncomplicated, First Aid Beauty have been able to focus their resources on what actually goes in the bottle and on your skin.
First Aid Beauty do not sacrifice luxury or settle for greasy creams and bland formulas.
First Aid Beauty meticulously research every ingredient that goes into their modern formulas and they have a perfect blend of science and nature. First Aid Beauty chemical- and allergen-free products can even be safely used by those with the most sensitive of skin. That's real first aid for the skin!