"Etro" is synonymous of style. It is a lifestyle brand based upon quality and sophistication, not only in terms of design, but also regarding materials and production techniques.
This universe of elegance derives from Gimmo Etro's innate passion for travel and history, which has now become the leitmotif of all the lines of the fashion maison. The establishment of Etro S.p.A. in 1968 therefore derives from Gimmo's profound love of culture and beauty.
In the beginning, his company produced superb fabrics made of fine original fibres, decorated with elegant designs and dyed in chic colours.
The Paisley motif first appeared in the Etro collections back in 1981. It was not only a masterpiece of the production, but it also became a symbol of the Etro brand including the fragrances launched by the house in 1989.