Cuddledry was founded by by long-term friends Helen Wooldridge and Polly Marsh who learnt from experience that taking care of your newborn baby at bathtime can be particularly stressful - especially with regular tiny, lightweight baby towels.
Helen and Polly came up with the idea of the Cuddledry certified organic baby towel, which attaches to the parent like an apron, leaving both hands free - and making it safer and easier to lift baby out of the bath. Plus, bathtime means bonding time with the Cuddledry towel as you're cuddling and drying your baby naturally in your arms. The Cuddledry towel also features easy release poppers, it's double layered and ensures that the parent stays dry!
As well as the original Cuddledry Apron Bath Towel, Cuddledry also offer SPF50+ poncho towels, toddler towels & bathrobes and handy accessories.