Introducing Color Wow - for perfect hair colour everyday.
Prepare to be "wowed" with the next big advancement in hair care from renowned beauty innovator, Gail Federici and internationally acclaimed hairdresser, John Frieda. Known for her ability to defy conventional thinking, Federici introduces Color Wow, a collection of hair care products that are set to revolutionise the hair care industry.
Color Wow is the first complete range of colour care products that not only spells the end for roots, but also solves the issues associated with colour-treated hair. For the more than 75% of women who colour their hair, Color Wow provides a comprehensive, at-home solution to unsightly roots, brassiness, fading and more.
Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life". The revolutionary formula, available in various shades, seamlessly covers grey roots. Each shade contains a number of colours and pigments to ensure natural blending with the tones in your own hair.