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Benefit

More about Benefit

With the motto "Laughter is the best cosmetic, so grin & wear it!", Benefit Cosmetics is undoubtedly one of our favourite Beauty Brands. Their unique, quirky approach provides instant Beauty Solutions with a dose of humour.


In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world's first "Fake-Its" - instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world's most beloved makeup brands gaining a cult following among models, makeup artists, and celebrities. The brand boasts a handful of UK No. 1 best-sellers including beyond belief mascara, They're Real, pore minimising primer, The POREfessional and Hoola, the 'Barbados in a box' matt bronzer.


Benefit boasts many award winning make-up staples - some of our favourites include the classic Benetint Rose-tinted Lip & Cheek Stain (Benefit's first ever product, it was originally named Rosetint and was created for an exotic dancer in the 1970s!), POREfessional primer (instant complexion perfection in a tube) and of course, They're Real mascara.


Benefit's one-of-a-kind products offer instant solutions to every girls' beauty dilemmas, a luxury we can't live without!

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