Alexa Chung This works for me

Fashionista, model, TV presenter and fully-fledged beauty icon (no wonder she’s the new L’Oréal Professionnel INOA Colour Ambassador) Alexa Chung talks to about her make-up must-haves, love for eyeliner and shares the secrets behind ‘The Alexa’...

Interview by Alice Manning

Colour Change...

I recently dyed my hair and while I wouldn’t say I’m a blonde, my hair is definitely lighter. I like to call it ‘sun kissed’. My colourist Jose Quijano from Neville Hair and Beauty is an INOA Colour Expert and he used the new Ultra Blond colours. We went for a natural look, I wanted it to look like I’d been on holiday and the sun had just lightened my hair.

I’m not renowned for doing wacky, bold hair colours, my style is generally quite classic and subtle and I don’t like anything too O.T.T. I think hair is a really important part of your look and if your hair looks bad – you feel bad. When I was darker, it worked really well with my winter wardrobe as the all-over tone was quite sophisticated. Being lighter is a bit more fun for summer.

Hair Icon...

It’s so lovely that people think I’m a hair icon but they must be mad! When my hair is referenced as ‘The Alexa’ I’m like, what’s the Alexa? I think I’ve just got good hairdressers that make my hair look lovely.


If I’m having a bad hair day, I just put it up into a topknot. I’m alright at doing my own hair, especially if I’m wearing it up.

Future plans

I’m tempted to chop my hair off into a bob again but I’m keeping it this length and colour for the summer. I feel more myself when I’ve got a bob, although I think boys prefer long hair. I might go a bit darker again for winter as I really liked my hair when Jose used the INOA Mocha shades – it was so shiny and looked really healthy.

Alexa Chung

How to get ‘The Alexa’

I’m super low maintenance when it comes to my hair, I don’t like anything too structured or done. I just wash it, apply oil to my ends to get rid of any frizz and keep it looking shiny, blow-dry my fringe and let the rest air dry for natural texture and wave.

My summer essential

SPF to protect my skin from the sun.

I couldn’t live without...

Yves Saint Laurent lipsticks .

‘Eyeko eyeliner is essential for my signature cat eye.’

MY TOP 3 summer must-haves...


I’ve always washed my hair every day. I use L’Oréal Professionnel’s INOA Colour Care Shampoo and Conditioner , and the Masque when I can remember – it’s really lightweight and helps to maintain my colour.


I love Essie’s pastel nail polishes . I used to get nail art done all the time but I haven’t done for a while now.


I apply L’Oréal Professionnel Tecni Art Fresh Dust for some volume, and in case my hair has gone greasy.

Signature scent

I love Le Labo fragrances, especially the rose one.

Click here to go backstage with Alexa NOW...

Click here for This Works For Me with Georgia May Jagger >

Your Comments (2)

  1. Ragna Jakobsen wrote on Sep 11th, 2013 ...

    Ragna Jakobsen on Sep 11th, 2013 at 3:37 pm

    Hello to feelunique

    Please tell me if the emu-oil, that You sell is ecological emuoil? thank yoy

    Ragna Jakobsen

    • Team on Sep 13th, 2013 at 11:08 am

      Hi Ragna,

      We have spoken to The Emu Oil Well company – who have said: ‘The Emu Oil is ecological. Emus are farmed in a natural environment with very little or non impact. The final product is 100% and in aluminium tins which are recyclable.’

      Hope this helps. Best wishes

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